St. Petersburg Times

   

Running for mayor an act of charity

Every dollar Faith Jordan-Masella raises for a good cause is, in effect, a vote for her honorary candidacy in Land O'Lakes.

By MICHELLE JONES, Times Staff Writer
Published June 20, 2005
LAND O'LAKES - Faith Jordan-Masella described it as a moment of insanity.Busy as she is, becoming a candidate for Land O'Lakes mayor was a good opportunity to promote her local Web business, she said.So far, she is running unchallenged.The race is sponsored by the Central Pasco Chamber of Commerce, with proceeds going to the chamber and the candidate's favorite charity. Jordan-Masella's is the ABC Program, which assists Pasco County children through the school system.If a child wants to play in the band or do sports but can't afford an instrument or sports equipment, the ABC program can help, she said.

The winner of the mayor's race is determined by who raises the most money during a variety of activities, giving substance to the concept of buying votes.During the community's annual Flapjack Festival in November, money, er, votes will be tallied and the winner announced.Although the title is honorary, it does require many hours of community appearances and service.That shouldn't be difficult for Jordan-Masella.She and her husband, Tony, own Our Town FLA. Under that name are several Web sites that give publicity to events in local communities, including LandOLakesFLA.com, WesleyChapelFLA.com and CarrollwoodFLA.com. If there's a local event, she's probably there. Just look for the person with the camera.  Jordan-Masella and her family have lived in Land O'Lakes for 19 years, 16 of them in the same house. The 50-year-old mother of two says her age right now is her favorite time of life. "I'm healthy and happy," she said. She and her husband went to high school together in Ashtabula, Ohio. They were good friends there but never dated. During a 1982 class reunion they renewed their friendship and were smitten with each other. "One kiss," she said, "and we have been together ever since."  Their children, Cody, 18, just graduated from Wesley Chapel High School, and Benea, 15, will be a sophomore at Land O'Lakes High School in August. In addition to several planned fundraisers to secure votes, Jordan-Masella has a motto: "Let's keep our small-town atmosphere in spite of the growth." She would love to see a designated downtown for Land O'Lakes. "It kills me when I go to Zephyrhills and Dade City, and they can block off their downtown for special events," she said. "Either Collier Parkway and State Road 54 or U.S 41 and 54 could possibly work." Artsy shops are needed in the community, too, according to Jordan-Masella. As a member of the board of directors and last year's Central Pasco Chamber Member of the Year, Jordan-Masella knows her community.  "She loves Land O'Lakes," says Kathy Dunkley, executive director of the chamber. "She is very involved in the community. If there is an event going on, she is there. She is very committed to Land O'Lakes." Jordan-Masella says people tell her everywhere they go they see her. If she is elected honorary mayor they will be seeing more of her. Her first fundraiser was a Ladies Tea at Merrill Gardens in Lutz. A fashion show featuring local pageant winners, residents of the assisted living facility, and children from the community was one of the highlights of the tea. "It was the bomb," she said. Future events include a golf tournament at Plantation Palms Golf Course on Sept. 17 and a clay shooting event and barbecue Oct. 29 at the Deer Creek Sporting Place on Ehren Cutoff. She said events can be checked out on her campaign page at LandOLakesFLA.com. "Faith is a wonderful person," Dunkley said. But even so, Dunkley wants her to have more competition.To enter call the chamber at 909-2722 for an application.